Transforming Product Photography with AI Innovation

Full-scale product campaign featuring AI-enhanced visuals across digital, social media, print, and outdoor formats.

About Orlen

Orlen, is a prominent Polish multi-industry company primarily engaged in the oil and gas sector. It operates in various markets including biofuels, natural gas, electricity and heat production, petrochemicals, and fertilizers.

Over 65,000 employees
Revenue €82.158 billion
Brands: Orlen, Star, Unipetrol, Benzina, Turmö

AI Campaign with Presence Across all Customer Touchpoints

"Innovating with AI in Marketing"

The mimo.ooo team successfully combined product photography with AI capabilities, delivering the campaign at an impressive pace while maintaining the highest visual quality. This innovative approach has opened up new possibilities in our marketing communications.

Tomasz Owsianko

Marketing Project Manager at ORLEN

Four-Step Production Pipeline

STEP 1

High-Quality Photography

Each product was professionally photographed from multiple angles to build a versatile digital library

STEP 2

AI Scene Generation

Custom AI-generated backgrounds enriched the visuals with seasonal elements, maintaining brand consistency.

STEP 3

Key Visual

By combining professional visuals with tailored AI scenes, we create stunning, cohesive compositions that align perfectly with brand identity and seasonal themes.

STEP 4

Retouching & Finalization

Each visual was meticulously refined, ensuring print-ready quality for all media platforms.

Fluent transitions

By combining professional visuals with tailored AI scenes, we create stunning, cohesive compositions that align perfectly with brand identity and seasonal themes.

AI Model Training
Unlocking Endless Creative Possibilities

This innovation not only allowed us to create realistic and consistent visual outputs but also unlocked a new level of creative freedom. By leveraging these AI models, we can now generate fresh marketing materials—including animated content—without the need for additional photoshoots. This approach ensures cost efficiency while maintaining premium quality.