A full AI Campaign for Black Week Sales

Komfort, a pioneer in Polish retail, sought to transform their traditional Black Week sales campaign into an innovative, attention-grabbing experience. As a leader in home furnishing, they needed a campaign that would showcase their diverse product range while pushing creative boundaries.

The retail landscape during Black Week has become increasingly competitive, with consumers expecting more than just discounts. With AI growth, Komfort decided to break away from traditional commercial production - with its high costs, lengthy timelines, and environmental impact - and embrace AI-driven innovation.

The challenge was to transform a conventional sales campaign into an innovative marketing experience by creating unique content for multiple product categories.
- Maintaining brand consistency across various formats
- Delivering high-quality content within tight timeframes
- Standing out during the competitive Black Week period

A groundbreaking approach using AI technology to create:
- 6 unique AI-generated video commercials
- Custom AI-composed music and lyrics
- Surreal, branded visual environments
- Seamless integration of products into fantastical scenarios