A full AI Campaign for Black Week Sales

Six AI-generated commercials that turned Komfort's Black Week into an innovative celebration

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Contacts

Visit website

View on a map

This is some text inside of a div block.

Client

Komfort, Poland's leading home furnishing retailer, provides customers with a comprehensive range of products including furniture, flooring, doors, kitchens, and bathroom fixtures. Known for quality and customer satisfaction, Komfort continually seeks innovative ways to connect with consumers.

‍

Challenge

Transform a conventional sales campaign into an innovative marketing experience by:

Creating unique content for multiple product categories
Maintaining brand consistency across various formats
Delivering high-quality content within tight timeframes
Standing out during the competitive Black Week period

‍

Solution

A groundbreaking approach using AI technology to create:

6 unique AI-generated video commercials
Custom AI-composed music and lyrics
Surreal, branded visual environments
Seamless integration of products into fantastical scenarios

Results

Komfort's Black Sales Week campaign demonstrates that with AI, imagination is the only limit. By leveraging artificial intelligence across every aspect of production – from songwriting and music generation to scriptwriting, image creation, animation, and final editing – we've shown that even the boldest ideas can become reality.

This groundbreaking approach not only transformed a traditional retail sales campaign into an innovative marketing experience but also established a new benchmark for what's possible in the intersection of technology and creativity in advertising.

‍