Transforming Product Photography with AI Innovation

Full-scale product campaign featuring AI-enhanced visuals across digital, social media, print, and outdoor formats.

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About Orlen

Orlen is a major Polish oil refiner and petrol retailer, with operations in Central and Eastern Europe. As one of the largest companies in Poland and the region, Orlen offers a wide range of products including fuels, lubricants, and other petroleum-derived goods. The company has been focused on innovation and digital transformation to maintain its competitive edge in the energy market.

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The Challenge

Orlen faced several challenges with their traditional product photography approach:

Limited Visual Variety: Traditional photography sessions resulted in a finite number of product images, restricting marketing flexibility.
High Production Costs: Conventional photo shoots required significant investment in studio time, equipment, and staff.
Long Production Timelines: Setting up, shooting, and post-processing traditional product photos was time-consuming.

Orlen needed a solution that would provide greater creative flexibility, reduce costs, shorten production timelines, and deliver visually striking imagery that would stand out in a competitive market.

AI-Enhanced Product Photography

Mimo.ooo proposed an innovative approach that would combine the precision of traditional product photography with the limitless creative possibilities of AI-generated backgrounds and environments.

Key Components of the Solution:

Hybrid Photography Approach: The team captured high-quality photographs of Orlen's physical products using traditional techniques, ensuring accurate representation of the actual items.
Product Narrative Development: A unique "lore" or narrative framework was created specifically for Orlen's products, providing conceptual direction for the AI-generated elements.
AI Background Generation: Using advanced AI image generation tools, the team created customized backgrounds and environments that complemented the products while telling a visual story aligned with Orlen's brand identity.

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Results and Benefits

The innovative AI-enhanced photography approach delivered significant benefits for Orlen:

Unlimited Visual Possibilities: The client gained access to an essentially unlimited variety of visual contexts for their products, enabling more diverse and targeted marketing campaigns.
Cost Efficiency: Compared to traditional photography methods, the hybrid AI approach reduced production costs by eliminating the need for elaborate physical sets and props.
Faster Production Cycle: The time required to create new product imagery was significantly reduced, enabling quicker response to marketing opportunities.

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